Meet the Founder
Craig Phillips — Founder & CEO
In 1990, Craig Phillips watched homeowners get sold overpriced water treatment systems through fear. Door-to-door reps. Inflated prices. Scare tactics designed to upsell families on things they didn't need. He'd had enough.
He founded Quality Water Treatment with a simple belief: that water treatment could be honest, affordable, and effective — without the pressure, without the markup, and without the drama.
More than 35 years later, that founding principle still drives everything SoftPro does. Craig has helped over 100,000 American families solve their water problems — and he's never once believed a customer should have to be afraid to make a good decision.







