About Us

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Meet the Founder

Craig Phillips — Founder & CEO

In 1990, Craig Phillips watched homeowners get sold overpriced water treatment systems through fear. Door-to-door reps. Inflated prices. Scare tactics designed to upsell families on things they didn't need. He'd had enough.

He founded Quality Water Treatment with a simple belief: that water treatment could be honest, affordable, and effective — without the pressure, without the markup, and without the drama.

More than 35 years later, that founding principle still drives everything SoftPro does. Craig has helped over 100,000 American families solve their water problems — and he's never once believed a customer should have to be afraid to make a good decision.

40 Years of Doing It Right

1

1990

Craig Phillips founded Quality Water Treatment. Mission: Honest, affordable water treatment for every American home.

2

2010

The SoftPro brand is launched — bringing premium water softeners and filters direct to homeowners, factory-direct, without the middleman markup.

3

2003

The next generation joins the family business. Jeremy takes on sales. Heather leads operations. SoftPro becomes a true family company.

4

Today

Over 100,000 families served across all 50 states with 8,000+ verified five-star reviews, while staying true to Craig's original promise.

Trusted by American Families Since 1990

100,000+
Happy Customers Served
35 Years
Water Treatment Experiance
8,000+
Verified 5-Star Reviews
All 50 States
Customers Across America
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Our Story

For 30+ years, SoftPro Water Systems specializes in delivering innovative, high-quality water softener, filtration and treatment solutions for homes and businesses.

We offer eco-friendly systems designed to improve water quality, reduce contaminants, and promote healthier living.

With years of expertise and a customer-focused approach, our SoftPro team ensures reliable service, expert installation support, and ongoing professionalism for all your water purification needs.

Woman Drinking Water Glass - SoftPro Water Filters and Purification

Our Mission

Our mission is to become the leading provider of innovative water softening solutions that enhance water quality for every home and business.

We aim to create a future where hard water issues are a thing of the past, delivering eco-friendly, efficient, and technologically advanced systems that promote healthier living, reduce environmental impact, and elevate the standard of water for all.

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Independently Certified. Unconditionally Guaranteed.

SoftPro Water Systems meet the highest independent water treatment standards in the United States. Our certifications aren't just badges — they represent rigorous third-party testing of performance, structural integrity, and material safety.

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CERTIFICATION TILES :

🏅 IAPMO Certified : International Association of Plumbing and Mechanical Officials — the gold standard for water treatment certification.

🏅 WQA Certified : Water Quality Association — independent testing and verification of softening and filtration performance.

🏅 NSF / ANSI 44: Certified for cation exchange softening — covers hardness reduction, structural integrity, and material safety.


🏅 ISO 9001 : International quality management standard — consistent manufacturing and quality control processes.

🏅 ANSI Certified : American National Standards Institute — compliance with national product safety and performance standards.

Every SoftPro system ships with a lifetime limited warranty and our 60-day money-back guarantee. If you're not completely satisfied, we make it right — no questions asked.

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Serving Customers Coast to Coast

From rural well water in Wyoming to city water in New York — SoftPro customers are everywhere.

Whether you're dealing with hard water, iron, chlorine, or all three — we've solved it in your state, probably in your county.

100,000+ homes across all 50 states. Factory-direct. No middleman. No sales pressure. Just better water.

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Quality & Reliability

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Customer Focus

We put our customers first by offering exceptional service, personalized solutions, and ongoing support to meet their unique water softening needs.

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Integrity

We operate with honesty, transparency, and ethical practices, building trust with our customers and partners in every interaction.

Achievements

30+
Years consistently
8,300+
Reviews
8,300+
Happy Customers
1
Mission