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The Industry-Leading Residential Water Softener Secrets SoftPros Craig Phillips Does Not Want Competitors to Know
Table of Contents
Quality Water Treatment Overview
Family Values and Background
At Quality Water Treatment (QWT), we're all about keeping it real and staying grounded with family values and honest intentions.
Established in 1990 by Craig “The Water Guy” Phillips, QWT has earned a reputation in the water treatment biz.
Craig started SoftPro Water Systems to offer fair and high-quality solutions in an industry often flooded with pricey, fear-peddling tactics.
His mission to "improve water for the betterment of folks everywhere" continues to spark our innovation and drive our customer education too.
Jeremy, Craig’s son, is the go-to guy for sales. He uses a consultative approach, helping customers find their perfect SoftPro match through precise water analysis.
Instead of pushy sales pitches, Jeremy focuses on making sure folks know all their options.
Then there's Heather, Craig's daughter, who keeps the wheels turning every day. She's the mastermind behind shipping, technical support, and marketing.
You might recognize her from our email blasts, FAQs, and product guides—always cheerful and ready to help.
Being a family-run business, QWT keeps things personal and hands-on.
It's all about staying close-knit, like any good family does.
Our reach spans across the country, yet we keep that small-town vibe, serving customers coast to coast without losing that personal touch.
Company Mission and Pillars
At Quality Water Treatment, we aim to deliver solid, reliable water systems at fair prices—with none of the usual nonsense from big-store competitors.
Our mission is built on a few rock-solid beliefs that guide us:
Family-Owned & Operated
- Multi-Generational Leadership: With Craig and his kids Jeremy and Heather at the helm, we maintain hands-on leadership and genuine care for every client.
- Personal Touch: Each interaction is treated with the warmth and attentiveness you expect from a family business.
Customer-Centric Values
- Transparency: We pride ourselves on clear pricing and education, with zero hidden fees or sales tricks.
- Accessible Support: Our robust support network includes free technical help, DIY resources, and live phone support.
Nationwide Reach, Hometown Feel
- Expansive Service: Serving people across America so everyone can benefit from our trusted water treatment systems.
- Community Vibe: Despite our reach, we keep a local business feel, putting your satisfaction first.
These guiding principles speak to QWT’s commitment to fair prices and nonstop improvement.
By keeping these values front and center, the Phillips family and the rest of us at QWT deliver valuable solutions for homeowners facing water softener and treatment issues.
Our dedication to innovation and stellar service makes SoftPro Water Systems stand out as a dependable choice for those needing solid water solutions.
Key Company Pillars Summary Table
| Pillar | Description |
|---|---|
| Family-Owned & Operated | Multi-generational leadership with a personal touch. |
| Customer-Centric Values | Clear pricing, thorough education, accessible support. |
| Nationwide Reach | Serves folks across the U.S. with a family vibe. |
| Hometown Feel | Maintains a close-knit, community-focused business model. |
By blending the Phillips family tale with our mission, this overview paints a picture of who we are: a trustworthy option for your home water softener needs.
SoftPro Water Systems Lineup
SoftPro ECO Water Softener
If you’re on the hunt for a water softener that won’t break the bank but still gets the job done, check out the SoftPro ECO.
It’s made to be affordable and reliable, hitting the sweet spot for those new to water softeners.
- Design & Efficiency: Created with budget-conscious folks in mind, it packs a punch in terms of performance without the hefty price tag
- Applications: Perfect for both city dwellers and country folks with wells.
- Best For: People buying their first system or pinching pennies but still wanting solid performance.
| Feature | Specification |
|---|---|
| Price Range | $400 - $3,000 |
| Works With | City and Well Water |
| Maintenance | Weekly Salt Top-Up Needed |
SoftPro Elite Water Softener
What’s Your Water Score?
The SoftPro Elite is all about hitting the right notes between features and efficiency.
This hardy system delivers maximum softening while keeping salt and water use in check.
- Primary Value: Top-tier performance without extra baggage.
- Design & Efficiency: Armed with strong resin and smart settings, it's a breeze to program and use.
- Applications: Handles hardcore water conditions—whether you get your H2O from the city mains or a backyard well.
- Best For: Homeowners who want a system that offers genuine long-term value.
| Feature | Specification |
|---|---|
| Price Range | $500 - $4,000 |
| Works With | City and Well Water |
| Maintenance | Salt Top-up every two weeks |
SoftPro Smart Home+ Water Softener
For the tech fans among us, feast your eyes on the SoftPro Smart Home+!
Linked with smart tech from DROP, this baby lets you take charge remotely with ease, offering live updates, leak alerts, you name it.
- Primary Value: Modern integration for remote access and control.
- Design & Efficiency: Sends real-time updates and catches system errors automatically.
- Applications: A great fit for those who love getting geeky with techy features while still wanting effective water softening.
- Best For: Gadget lovers who crave convenience, peace of mind, and timely notifications.
| Feature | Specification |
|---|---|
| Price Range | $1,000 - $11,000 |
| Works With | City and Well Water |
| Maintenance | Monthly Salt Top-Up |
SoftPro AIO Iron Master Filter
Battling with iron-heavy well water? The SoftPro AIO Iron Master Filter is your best buddy.
Using Air Injection Oxidation (AIO), it ensures every drop is fresh and free of unwanted metals and smells.
- Industry Recognition: Known as the heavy hitter for filtering iron-heavy well water.
- Performance: Knocks out iron, sulfur, and manganese, taking care of odors and rusty stains.
- Best For: Well water users battling the dreaded iron overload or those icky rotten egg smells.
| Feature | Specification |
|---|---|
| Price Range | $500 - $4,000 |
| Works With | Well Water |
| Maintenance | Minimal upkeep, just occasional checkups |
SoftPro Whole House Filtration Options
SoftPro Whole House Fluoride & Carbon Filter
This system kicks out fluoride, chlorine, and other nasties often hanging out in city water.
It's built for health-conscious households looking to safeguard their water supply.
- Current Demand: Popular among families concerned about the potential downsides of fluoride.
- Filtration Scope: A one-and-done system that tackles a range of contaminants in a single tank.
- Best For: City water users wanting full-scale filtration to protect the family.
| Feature | Specification |
|---|---|
| Price Range | $1,000 - $11,000 |
| Works With | City Water |
| Maintenance | Swap the filter when needed |
SoftPro Whole House Catalytic Carbon Filter
If chemicals in your water are your gripe, this filter is your savior.
It’s efficient at reducing chlorine, chloramine, VOCs, and more throughout your entire house.
- Performance: Uses super-powered carbon media to bust through contaminants like a champ.
- Best For: City or well water users aiming for better-tasting water and a healthier household.
| Feature | Specification |
|---|---|
| Price Range | $1,200 - $4,000 |
| Works With | City and Well Water |
| Maintenance | Change out the filter as needed |
