The Award-Winning Residential Water Softener Strategy That Made Craig The Water Guy Phillips Famous

Written by Craig "The Water Guy" Phillips

SoftPro Water Systems Overview

Quality Water Treatment (QWT) and the Phillips Family

Meet Craig "The Water Guy" Phillips, the brain behind Quality Water Treatment (QWT), which made its debut in 1990.

He kicked off SoftPro Water Systems to shake things up in an industry teeming with overpriced gimmicks and scare tactics.

Craig's all about shaking up the norm with genuine solutions, driven by his passion for "making water better for everyone."

Key Members of the Phillips Clan

• Craig Phillips: Our fearless Founder & CEO, leading the charge in both the mission and product innovation of QWT.
• Jeremy Phillips: The Sales Manager with a heart, offering a chill sales approach that nixes the pushiness. He helps you find that perfect SoftPro fit through precise H2O analysis.
• Heather Phillips: Operations Maestro steering daily operations, coordinating everything from shipping to tech support and marketing communications. If you've ever caught a warm and friendly email from us, chances are, it has Heather's magic touch.

Building Blocks of Our Company

• Family-Owned & Operated: We're a multi-generation family business, bringing that personal touch in all that we do.
• Customer-Centered: We believe in fair pricing, thorough guidance, and being there for you, round-the-clock.
• Nationwide Love with a Hometown Hug: We've got happy customers all over the U.S., but we never lose that cozy family vibe.

SoftPro Water Systems Product Line

When Craig dreamed up SoftPro Water Systems, he spotted a big gap: the need for trusty, feature-packed systems without the usual retail rip-off.

Here's a peek at SoftPro's line-up, from super-efficient water softeners to savvy filtration systems.

SoftPro Water Softeners

SoftPro ECO Water Softener (Our Newest Baby)

• Key Promise: Delivers powerhouse softening without putting a dent in your wallet.
• Design & Efficiency: Perfect for budget-smart folks wanting a trusty starter system.
• Good With: City and well water, it's got ya covered.
• Good For: First-timers or budget-conscious souls craving quality without compromise.

SoftPro Elite Water Softener (The Reliable Superstar)

• Key Promise: High performance meets top efficiency, squeezing the max out of every drop and ounce.
• Design & Efficiency: Built with hardcore resin and a user-friendly interface; it’s easy-peasy to set up.
• Good With: Tackles tough water—from the city or a well—effortlessly.
• Good For: Folks wanting a top-tier system that’s a real keeper.

SoftPro Smart Home+ Water Softener (The Tech-Wiz)

• Key Promise: Pairs with DROP smart home tech for those who love to control everything by the tap of a button.
• Design & Efficiency: Gives real-time updates, calls out leaks, and flags any water wonkiness.
• Good With: City and well water users who dig IoT magic.
• Good For: Tech enthusiasts needing convenience, app control, and automatic alerts.

SoftPro Filtration Systems

SoftPro AIO Iron Master Whole House Iron Filter

• Why It’s Talked About: Lauded for its standout performance with stubborn iron in well water.
• What It Does: Clears out iron, sulfur, and manganese like a pro using Air Injection Oxidation (AIO).
• Benefits: Banishing weird smells, annoying rust spots, and nasties from your water.
• Good For: Anyone with well water woes, especially if metallic tastes and smells haunt your space.

SoftPro Whole House Fluoride & Carbon Filter

• The Hot Topic: With more buzz about fluoride's potential downsides, it's a crowd favorite.
• Scope: Knocks out fluoride, chlorine, and those pesky city water chemicals.
• Good For: City dwellers who want to tackle a bouquet of contaminants, all in one go.

SoftPro Whole House Catalytic Carbon Filter

• Why It Rocks: Acts like a cleanup crew for chemical nasties (chlorine, chloramine, VOCs) in every faucet.
• Tech: Uses boosted carbon media to tackle toxins better than your average Joe.
• Good For: Be it city or well water connoisseurs, it’s for those craving cleaner, fresher sips.

Dig deeper into the Phillips family's dedication to quality and smarts, and you'll find what makes the SoftPro range stand out.

Armed with the right info, you'll easily spot which residential water softener checks all your boxes.

Water Softener Options Comparison

Picking out a residential water softener? We've got the inside scoop on salt-based versus salt-free choices.

Let’s get into what makes them tick, what they bring to the table, and a couple of possible snags.

Salt-Based Water Softeners

Salt-based water softeners are the go-to choice for many households up against hard water.

They work their magic by swapping out stubborn minerals like calcium and magnesium with sodium ions.

This swap keeps your fixtures and appliances free from annoying scale buildup.

Quick Rundown:

• Performance: Top-notch for busting up hard water.
• Upkeep: Needs a salt refill about once a week.
• Space: Can hog space, maybe not the best fit for tiny homes.
• Health: Adds sodium, which might be a no-go if you’re watching salt.

Salt-Free Water Softeners

Salt-free softeners, surprise surprise, skip the salt.

They shake up the mineral structure instead, keeping scale from setting up shop.

Quick Rundown:

• Performance: Not the heavy hitter that salt-based systems are for hardcore water 
• Upkeep: As easy as pie—no salt, no hassle.
• Space: Smaller, fitting snugly in small or big homes.
• Health: No sodium added, making them perfect for the salt-conscious crowd.

In the end, it boils down to what your household needs and cares about most.

Got super hard water and room to spare? A salt-based system might just do the trick.

Prefer a no-fuss setup and dodging extra sodium? Then a salt-free water softener could be just your speed. Each setup has its perks, so there’s a sweet spot for everyone out there.